The right domain name is the difference between success and failure. On the Internet, your domain name is your real estate. Get it right the first time.
Generic domains like PaylessPhones.net have highly targeted traffic, strong and memorable branding associations, and can help position your company as a market leader.
Category defining domain such as PaylessPhones.net will help your business establish brand authority and instant credibility.
When consumers search for keyword "Payless Phones" they will find your website PaylessPhones.net with your highly relevant content. This association will help you establish or further solidify your market leadership.
Owning and building on this highly targeted keyword can lead to increased efficiency in lead generation, help reduce costs while providing you the opportunity to focus on converting those targeted leads into valuable long-term customers.
Google trend for keyword "Payless Phones"